Evelyn & Bobbie reinvented the bra

The modern bra was invented 84 years ago and has seen zero innovation since. Although the bra sizing system exists for a long time, the women-led startup Evelyn and Bobbie believes that bodies cannot be reduced down to just inches and cups.
They developed a revolutionary bra that doesn’t need metal straps or underwire to support and stay in place. To get to their design they 3D scanned hundreds of women and gathered millions of data points to create an algorithm that allows them to find every woman’s optimal fit with only a few simple measurements.

Interested? Back their project here.

Jo Luijten
Dutch-born editor and video maker.

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